Top 5 Beauty Retail Apps Performance in Georgia, Q2 2022

In the second quarter of 2022, the top beauty retail applications on a unified platform in Georgia showed varied performance in terms of downloads and active users. Here’s a closer look at the weekly data for the top 5 apps, as reported by Sensor Tower.

Nykaa – Makeup/Beauty Shopping saw fluctuating weekly downloads. The app’s highest download count was 22 in the week of June 6, with other notable weeks including 19 downloads on June 13 and 17 downloads on April 11. However, there were several weeks with minimal or no downloads, indicating inconsistent performance.

IPSY: Personalized Beauty showed moderate weekly downloads throughout Q2 2022. The app peaked at 21 downloads in the week of April 4 and had consistent performance with 15 downloads in the week of June 27 and 13 downloads on May 23. Despite some lower points, the app maintained a steady download rate.

BEAUTY BAY experienced a varied download trend. The app saw a significant spike to 13 downloads in the week of June 6, and other weeks such as April 18 and April 25 had 12 and 11 downloads, respectively. Several weeks, however, recorded no downloads, reflecting a mixed performance.

Nykaa Fashion - Shopping App had its highest weekly downloads at 28 in the week of June 6. Other weeks showed minimal activity, with some weeks recording no downloads at all, indicating a sporadic download pattern.

Perfumerías DRUNI had very low download numbers, with only 1 download in the week of May 2. The app did not show significant activity in terms of downloads or active users during the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.